PRESS

#METRO DAILY

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新聞專題 建築師啟發時裝顯功架

司徒拔道地標OPUS HONG KONG出自建築大師Frank Gehry手筆,人所共知,想不到大師的建築美學亦啟發時裝設計。在生活品味熱點灣仔月街開店的香港時裝品牌HOUSE OF V向建築大師取經,把解構式建築物拆解成各種幾何圖案,再拼合為簡約的上班潮服,把當代都市時尚女性的獨立個性表露無遺。

HOUSE OF V首度參與10月份舉行的日本最大時裝盛事東京時裝周,其最新2017年春夏系列”Urban Chill”在貿發局舉辦的”Fashion Hong Kong”時裝匯演中登場,大獲好評。
系列以嶄新剪裁手法重新演繹世界級建築大師Frank Gehry的多座經典作品。

HOUSE OF V首席設計師區婉君(Vickie Au)說:「Frank Gehry的解構式設計不受直線局限,其作品的曲線和層疊元素融入了 Urban Chill的實用性設計。只要一看拼布、線條、形狀和層疊組合,便領略到設計的含意……適合不同女士穿着。」

該品牌一向以幾何圖案為靈感泉源,並以”A”及”H”形作為服裝的剪裁廓形,然後在這些基本架構上「玩設計」,帶出簡約線條的含蓄優雅,塑造當代都市時尚女性的形象。

營造立體波浪效果

享譽國際的西班牙古根漢博物館由奇形怪狀的立體設計組成,HOUSE OF V的設計團隊把建築物拆成不同的平面幾何圖案,然後重新組合成新形狀,用於胸幅、衣領和上衣下襬的剪裁。衣裝的條飾(panel)則取材自博物館的波浪形幕牆,隨着穿衣者走動,營造出立體的波浪效果。
「Urban Chill系列的設計不乏趣味性,以格仔蕾絲取代常見的花蕾絲,並以各種透視及透氣衣料的波浪剪裁拼合來表現池畔的逸意……」德國維特拉設計博物館的流線設計同樣激發HOUSE OF V的創作,不對稱的建築結構亦幻化為最新系列的不對稱剪裁。

今年,HOUSE OF V將擴大海外發展藍圖。該品牌不單參加了貿發局舉辦的”Fashion Hong Kong”時裝匯演及”Fashion Hong Kong Gallery”短期展示廳,亦在上海時裝周期間的On Time Show設展位。

Vickie 認為在國際時裝舞台上展示作品,可把品牌的設計理念和形象表達出來,更可直接吸收觀眾及市場的反應。「我們主要採用日本的天然布料來表現設計的內涵,布料經整理後個性與別不同,其光暗度適中、泛天然光澤、具透氣感、沒有半點『膠』質手感,加上天然纖維產量有限,令布料顯得矜貴。東京時裝周活動期間,品牌已得到多家日本時裝店的垂青,積極商討設立Pop-up推廣活動的事宜。」

2016-11-01_01-09-24

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PRESS

# TOKYO FRONTLINE

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■HOUSE OF V/ ビッキー・アウ
[ブランド創設年] 2013年
建築からインスピレーションを得て、デザインにとって最も基本的な要素である線に導かれ、HOUSE OF Vは優雅でミニマリスト的なファッションを創作しています。調和のとれた仕立てにするために、デザインのすべての細部が注意深く選択され、精巧に作られています。HOUSE OF Vの「V」は、シンプルな線を使用して微妙な深みを生み出すというデザイナーの哲学を表しています。またシンボルである「V」は、ビジュアルを具象し、デザインの通有性を示すています。HOUSE OF Vのファンは、独立心があり、大胆不敵で、自信のある、流行を生み出す人々です。

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Fashion

#PRESS DAY ON MOON STREET

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27th Oct,2016, we invited most of media, fashion press, blogger to our shop preview our Winter 16 and Spring Summer 16 collection.

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The Simpler, the Refiner  “Back to Basic” is the philosophy of the fashion brand HOUSE OF V. By combining two vertical lines together and meeting at one point, the logo implies a significant yet revolutionary key change and displays an unique style that can only be found in the brand’s collection.

The design philosophy lays on the extensive use of simple geometry, creating an ever-changing fashion looks that are suitable for any fashion lovers. Perfectly integrating minimalist concept and various design elements, the brand develops and follows a one-of-a-kind concept that is highly recognized

 

The Press and Guest preview our collection, and we are introducing the design concept, brand philosophy and design detail to them

The Reporter interview with Jeanna and Cara. G.

 

We invited model – Cara.G and Jeanna Ho wearing our new collection, with the use of high-quality materials, the brand offers the modern and chic femme with fashion-forward styles that unite quality and simplicity

 

 

Fashion

#WINTER 16

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Winter 2016 Collection: Deconstructionism

The Winter 2016 Collection of HOUSE OF V is dedicated to the late architectural giant Dame Zaha Mohammed Hadid. As the first female architect to receive the Pritzker Architecture Prize in 2004, the Iraqi-born British architect designed some world famous work including The Peak Club in Hong Kong and Kurfürstendamm in Berlin

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Heydar Aliyev Center

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With inspirational ideas from some of the world’s most remarkable architectural master pieces including the Dancing House in Prague, Dongdaemun Design Plaza in Seoul and the Heydar Aliyev Center in Baku, the collection makes an extensive use of ivory, silver grey, granite gray and carbon gray color to convey a post-modern design ambience. Meanwhile, the use of flannel wool, striped wool and plaid fabric are selected as the crucial materials for its winter collection, exhibiting the extrinsic traits of any architectural pieces. By incorporating an architectural concept into design, the collection produces an attachable collar. By matching with a scarf and a belt, it reveals the master’s design wisdom and her depth in constructing rich and complex layering patterns.