Lineation is the basic element for creation in the aesthetics of architecture. HOUSE OF V alters the idea into a refined design foundation. Through extraordinary artistic handcrafts, the brand integrates architectural aesthetics with tailoring art. The letter “V” explicitly tells the philosophy of the designers, which uses simple lining to design with depth. More than a brand logo, the letter is also a semiotic sign that coincides with the ubiquitous brand design. It is believed that all the brand supporters are independent and confident.