HOUSE OF V SS17 Collection

Urban Chill

Another episode of architectural aesthetics

The SS17 Collection inherits the brand concept of “Simplicity as the ultimate variation” and blooms with the infinite possibility of lineation by adding a summer refreshing touch to the modern daily outfits. HOUSE OF V is destined to have a deep connection with architectural aesthetic and continues to be inspired by world renowned American architectural master, Frank Owen Goldberg, who is a post-modernist and deconstructionist. By applying his master work and some distinguishing traits of swimming pool in the avant-garde village into every single detail, the latest collection reaches perfection that is both cozy and artistic with smooth cuttings, becoming the trend-setter for mix-and-match in 2017.

Based on the spring/summer theme, the cloth and colour tone of the collection exudes a pleasant grey tone, representing the spring/summer ever-lasting blue tone, and the chic yellow and green. With fastidious craftsmanship, fabrics including wrinkled cotton, washed linen, heavy linen jacquard, silk are used to create a watery texture and wrinkles effect to increase the layering for the forthright and graceful spring/summer outfit.